ph4nt on 30 October 2009
Hmm Sony still at a loss.
I really want to know how long they can keep this business strategy they have with the Playstation family of selling their hardware at a loss to keep the price down, because it seems whatever they make in the last few years is erased completely by the launch of the new system. I don't think they will launch PS4 at a loss, they will at least break even. Not needing a new media system (blu ray, DVD) should keep the cost lower. I don't see a new disc format coming in 2011-2012.
