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alanshearer on 30 October 2009
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Grimes said:
alanshearer said:
Grimes said:
alanshearer said:
puffy said:
Sony as a company have problems and this is simply down to sub par management.


I have to laugh at stuff like this. You havent a clue AT ALL. The year before the financial/currency meltdowns Sony posted record profits. The Yen surging put most major Japanese companies in trouble. It's not rocket science kid.

 

Then you would likewise have to make the same excuse for MS a few years ago when the US dollar was at an all time high.


Erm no. In the space of 8 months it went from 118 Yen to the dollar to 87 Yen to the dollar. A $3billion profit a year earlier suddenly went to a $1billion loss just because of the blistering strength of the Yen. The other divisions within Sony were quite comfortably eating up the ps3's losses and suddenly that was no longer possible. It's also why we didnt see a ps3 pricecut in 2008.

Erm yes. Because it's a two way street.

The Yen fluctuation was a shock and awe event. Almost overnight most major Japanese companys profits were wiped out and put into major debt. It'l take these companies a couple of years to properly respond to this. Strengthening/strong currencies normally happen over a prolonged period of time not a few months.