CrazyHorse on 29 October 2009
I'll give them credit for being ambitious! 360 adverts are fairly common anyway in the UK but a whole ad break will really put the 360 in peoples minds come christmas. The only downside I can see is the major demographic for this program is women and young/teen girls, not the usual HD console fanbase but targetting them with Sky and Lips is probably the right move. Out of interest, when MS release their quarterly reports are advertising costs for the 360 included in their entertainment division?
