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Yeah but the core demographic of ps3 owners, for example, is age 30. 30 year olds actually experienced mickey. We've seen mickey in black and white, played it on the NES, and been around to see most of the disney movies in theaters.
I haven't seen a mickey movie come out in theaters in many years. why would an HD demographic be wrong?

I think the demographic explains a lot, but BMaker is right, Mickey=/= casual imo

EDIT: hmm, although wii=/= casual either....o well there's a point in there somewhere.