| RayRay102 said: One thing I will never understand is why Microsoft, one of the richest and most profitable company in the world, was willing to let go and closed of studios (Bungie, Esemble, and letting Bioware go to EA), having an enemic first party and relies mostly on timed exclusives (cough..Ninja Gaiden...Star Ocean 4, Bioshock, Mass Effect ???), and recently letting Sony and Nintendo kicking them in the tooth in sale in both Japan and EU, isn't willing to use some of Bill Gate's pocket change laying around in his sofa somewhere and buy a large publisher like EA and/or Square ENIX? Think about this for a second. Having rights to Madden, Fifa, Final Fantasy and Dragon Quest certainly guarantee victory in this generation and future generations in all regions. And to think Microsft was willing to hand over 40 billions to try to buy Yahoo a year ago. I just don't get it. Can somebody help me out here?
|
Because the xbox division is a small part of Microsoft, that even lost them billions of dollars. They would be much more rich without this division. The only reason why they keep it going is becaause they still hope that they might end up conquering the living room media hub once, that would be a great new source for profit.
But they are definitely not that attached to game industry, that they would be prepared to desperately throw billions of dollars at it, hoping that it might work, risking that if Sony would also spend billions of dollars, the situation would be even worse.
They are just testing the game industry as a possible way to expand in case it turns out to be profitable, but they aren't trying to take it over *at all costs*.
