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It runs on the same engine probably, and they can do a lot better graphics, but their games run on the most ancient of hardware. Why do you think so many people play runescape? You don't need a good pc for it, heck a crappy pc from 2000 can still play it easily. It's just being smart really. 

I don't think you can name a lot of 3rd party publishers that make more cash then Jagex tbh(I don't call 10 3rd party publishers a lot by the way).

 

Jagex is by no doubt one of the most profitable independent developers in the UK.