Scene: Kevin Butler at E3 2010 with 80s hair metal wig.
Sony is in the business of entertainment. Why not entertain the press and public to the comedic stylings of the Director of Rumor Confirmation, Kevin Butler. With Sony’s new ad campaign, it would be a disappointment to Sony fanboys for Butler not to replace Jack Tretton as host.
It would certainly be fitting from the type of person Butler portrays in Sony’s ads. Butler already spearheaded a new Sony campaign and continues to do so. Why not let him spearhead everyone at E3?
From what I have been reading around on forums and the PSblog, the reception from Sony’s new ads are great. It has not been long since everyone on the net shouted WTF is wrong with Sony’s marketing. Sony’s attempt at viral marketing with obscure ads and commercial was pretty much a failure. The Sony commercials I saw today aired over the 2009 MLB playoffs. I was so surprised to see Sony ads under such a large spotlight. Sony showed off a new Ratchet and Clank Future: A Crack in Time ad and a GranTurismo PSP ads during the MLB 2009 playoffs.
Kevin Butler has been on a roll with Sony ads so far. If Butler becomes the bearer of bad news (ridge racer!), expect his persona to be tainted forever by fanboys on neoGAF and the net. Butler is basically a God right now to every Sony fan. He is the protector and bearer of the PlayStation brand. This is hilarious.
Anyways, this little blurb serves to get everyone talking about Kevin Butler at E3 2010.
http://ctrlaltkill.org/?p=2203
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Yes please ! How awesome would that be ? Even if he is only there for like 15 mins of the show that would fucking rock XD
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