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yes i think SONY will make a profit of around $20.00, on the 250GB and hopefully it sells well, becuase here in australia and in Europe the 250GB ps3 is being bundled with uncharted 2, that should be a massive HW and SW sales for SONY and NAUGHTY DOG, and at this stage the momentum SONY is carrying into these holidays are immense and should see the PS3 selling around 3-3.5 million console if not more, here in australia 2 of my mates have all ready bought ps3 since the price drop, and there are like 10 who are buying them this holidays, as you the PS3 was always going to be selling better than the 360, but the price was allways the problem and know its droped evry 1 is buying the ps3, and hopefully they should start making profit