$350 launch price maximum, re-use Cell & Blu-Ray (cheaper and easier for devs compared to PS3 launch), optional motion controls, launch the same time as MS/Ninty or before, launch with GT and other established franchises, lots of advertising especially in North America- that's how they can win.
This is all very obvious stuff, organizing a successful PS4 launch can be virtually idiot-proof. But Sony may, and most likely will, find some way to screw it up.








