richardhutnik on 24 October 2009
User Generated Content is, yet again, about the community of users owning the product and coming up with cool stuff. You don't allow them to do that, they won't use it. They demand control over things to make it theirs and will stage protests if you get in their way. Look up Crowdsourcing for more info on this.
This article is a good one. It does show how customers can be lost in the shuffle.
