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Technological superiority is a hard concept to quantify, let alone demonstrate. More storage space is not exactly what I would call “superior technology”. And I would defy anyone to demonstrate that 1080 progressive is better than 1080 interlaced on my 32 inch TV.

Personally, I'm tired of Sony and their failed formats. Their history as an electronics company is littered with failed attempts to create proprietary formats that the world does not need, and from which they can squeeze more money from the consumer.

If Sony paid me to take their over-engineered BD technology I would not.