I don't play online as much as I used to, as I just don't have the time anymore, so I wouldn't be willing to pay anything for it. This was one of the reasons I chose a PS3 over a 360, as I liked having the option to do so without investing any more money.
I have to admit that playing LBP online has been a blast, so I'm glad I could do it for free.
I would be willing to pay something for the service as long as I got something in return for it (other than the ability to play online with friends). For example, if I was able to get access to every beta with my subscription, I may be willing to pay $25/year.
The other model that I think could work would be if you make a minimum of a $5 purchase on the PSN store each month, you would get free online for a month. Maybe a $10 purchase would get you two months of access?
The final model that I may put up with is if each game launched from a standard lobby (Home?). That lobby could display advertisements, hopefully in a not-too-intrusive manner, so that the service would be free for consumers.
On top of that, I think each game that you buy that has an online component would have to come with a minimum of a month of free access. If you consider that you have already paid for the game, why should you have to pay again just to be able to play online?
Personally I hope they keep it free.
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