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I can see it's covered but when I saw the link in the OP I thought, hey, where's the source. So I checked the Web and it just doesn't add up. BD is actually doing quite well.

"In the first half of 2009, sales of Blu-ray discs rose 91 percent, while Blu-ray hardware sales grew nearly 25 percent and surpassed two million units, according to DEG."

http://www.cepro.com/article/blu_ray_sales_up_83_in_2009/