The reality of DVD vs Blu Ray vs Digital Distibution. As of October 20 2009

[WereKitten]

selnor said:

WereKitten said:

selnor said:
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@ PullusPardus.

18% marketshare for DD, only 4% for BluRay. It has happened faster than anyone would have predicted.

Wrong, read the article:

- digital distribution up 18% over last quarter, to a total of about 10% market share

- Blu-Ray up 66.3% over last quarter, to a total of about 4% market share

Want to make a bet on which market share is going to grow faster over the holidays period and in the following months? With the Blu-Ray players being as cheap as they are now and surely replacing DVD players in the mass market at a growing rate, do you really think that BD won't cannibalize the DVD market quick enough to be the relevant alternative to DD in a few years?

Um I read the article again. There is nowhere that says BluRay went from 3-4% marketshare ( thats about 66.3% increase you claim for software sales. )

But yes I made a mistake. DD has 10% marketshare. Considering DD really only took off properly on Live 2 years ago extensively, and now this christmas we have 1080p just introduced.

I am willing to take your bet. Because the figures I have seen for Bluray software sales have declined for 18 months. With a few spikes.

Just search for the number. From the article:

"In its news release with the data, DEG attempted to highlight sales of Blu-ray disc sales, which rose an impressive 66.3% in the quarter."

As for the bet, I claim that at the end of Q1 2010 Blu-Ray revenue will have grown more than DD (e.g. ending with 8% of total marketshare vs 13% of DD). If you want to take it, we can wager the usual signature for a month :)