Erik Aston said:
You understand that in the term "word-of-mouth marketing," "word-of-mouth" is being used as a modifier; as in, "marketing designed to generate good word-of-mouth." Word of mouth itself is a different thing. Anyways, right now Nintendo is hyping NSMBW to generate awareness and excitement. But you can have awareness and excitement and never have a product. And once you launch a product, you can't control what people say about it. If people don't like the game once they play it, sales can fall off quickly, ie a highly hyped game can have bad word of mouth once released. I guess the point being, that simply having a lot of hype doesn't mean the game will fail. Because of the gap between the AAA Nintendo products and the crappy and/or niche games third parties put on the console, there have been a lot of B games on Wii which were hyped up. Then when they are mediocre or niche, they have bad word of mouth, and end up with bad lifetime sales. So the problem is not that the game was highly hyped, it is that it is a bad game or a niche game with too-big expectations. NSMBW is certainly not a niche game, and if it is a ton of fun, then it will generate good word of mouth, and have long tail sales. |
There IS a way to accept that you're wrong gracefully.
I quote you again from your first post responding to me
"Huh? The game isn't even out, so it can't have any word of mouth"
just accept that you were wrong and we can move on. I'm not going to read your post past the second paragraph explaining the modifier because that was simply what I meant to say originally. Word-of-mouth is ALSO a marketing strategy.
I will quote my source again, because you still don't get it:
"Word-of-mouth marketing, which encompasses a variety of subcategories, including buzz, blog, viral, grassroots, cause influencers and social media marketing, as well as ambassador programs, work with consumer-generated media and more, can be highly valued by product marketers" -wikipedia
BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ BUZZBUZZ BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ BUZZBUZZ BUZZ BUZZ BUZZBUZZ BUZZ BUZZ
VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL VIRAL
You said "Certainly people can talk about the game before it releases, and one of the goals of Nintendo promoting the game pre-release is to get people talking, but that is only about product awareness"
But that's only because you don't understand what promotion is. Promotion is all those things, including people talking to each other about something, and the company giving people information with which they can talk about to each other.
