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@killergran - i know! i can see this as a viable alternative for indie game developers to realize (more) profit from their games.

Release them with the pay what you want model (but with say a minimum of $.50 or a dollar to ensure at least a little is made with each sale) to increase sales of the game and get it in more hands to increase buzz and hype (if its a quality title) that'll get others to buy it at retail or wiiware/psn/arcade.