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DrStephenTColbert said:
I think that it would have a better shot at reaching 15 million if it were called Halo 4....I understand why it's not, and I understand that it will sell boatloads either way, but for people on the fringe, people who maybe heard that ODST was a glorified expansion (I'm not saying that it was) might think that Reach is a similar deal, those people might not buy Reach.

 

You have a point there. That's why Reach will need a quiet big advertising so that some people don't mistake it for an expansion.