kowenicki said:
ah but... halo 3 > halo2 > halo CE and there are plenty of other instances of the same. COD springs to mind.
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I'll throw in Uncharted 2>Uncharted, though it hasn't happened yet it dang well better.
Halo 3 could be the franchise's peak game. But ODST sales seem to indicate there is still a healthy appetite for Halo. Xbox 360 isn't a one trick pony though, so I think there is probably greater diversity among 360 owners. Meaning a bigger install base won't necessarily = significantly higher Reach sales. If there is something fresh to the game other than improved graphics then who knows what might be achieved? Still 15 million seems like an ambitious target.
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