I recall a time, not too long ago, when "gore" tried to double the price on their Elixir guitar strings...it failed, a lot of their biggest resellers like Guitar Centers and many small mom and pop shops, stopped ordering the strings. Those who were lucky enough to still have a butt load in stock, continued to sell the strings at the original price. Funny thing is, a few months later, "gore" backed down. the repercussions, however, were huge. many shops continued the boycott, and Guitar Centers are just now selling the strings again. I think this would happen with live if the price got doubled. I don't think Walmart would sell it anymore, and I know Costco would stop. MS would lose a LOT of paying gold members, the repercussions from such a move could be huge.
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