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And had they been developing for the 360/wii/DS/PSP/PC/iphone/any system ever they would say the same thing.

If you're going to develop something exclusively of course you're going to take advantage of that system. Otherwise whats the point?

And besides graphics really aren't that important. I mean if it was a wii game it'd have motion controls and the 360 is pretty similar in terms of graphical capabilities so a 360 exclusive wouldn't be hugely different really.