Pachter: Microsoft can cut Xbox 360 price at anytime

[nofingershaha]

thx1139 said:

Train wreck said:
The past five weeks have shown that a new X360 price point does not generate a substantiation increased sales. The ability to lower prices at will is a nice card to have, but the card has been overplayed.

Actually the last 5 weeks proves that a price reduction needs to be a price reduction on the dominant SKUs not the SKU that didnt sell well anyway.  All MS ended up doing was add 60GB to the $300 model.

True, the pro model was the dominant one and the SKU that most people bought. With the dominant SKU being the elite now the average consumer won't notice a difference since the price didn't change, but the product got an update instead. 

A good example would be the PS3 models that came before the Slim. No matter how much options or variations of hard drive capacity, there was no true price cut to the the console. It wasn't until the 40gb and finally the the slim that there was a real sale increase.