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Erik Aston said:
http://seanmalstrom.wordpress.com/2009/10/10/the-difference-between-customers-and-users/

Sean doesn't really relate that article to any specific games in the industry. Quite invalid, really.

Most of the social games have fantastic monetization structures. Average revenue per user varies from $0.30-$0.50 per user per month. If Farmville is averaging 50 million users a month, that means it makes anywhere from $15 million to $25 million a month. Not too bad given the costs shouldn't be too high, and they offer more than just Farmville.



Back from the dead, I'm afraid.