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Wojtas - see my post on the BR/PS3 relationship. The PS3 is a mass consumer device, that from my point of view, was rushed out the door to support BR and enter the videogame fight for market share. This relationship between PS3 and BR moved what should have been a mass consumer device and successor to the PS2 out of the mass consumer market. Sony games division will suffer for this as a high end product that falls into mass consumerism after a time ends up being behind the eight ball with regards to third party support (example being iPod accessories vs accessories for any other technically superior MP3 player now aimed at the mass consumer market). Sony corp as a whole may see the final benefit out of BR though. This is yet to be decided, and the risk Sony is taking is huge (death of PS brand and loss of format war), however the long term gain could be equally as large.