It's probably going to happen. Every major third party ps3/360 title this gen will probably end up multiplat. Unless they manage to obtain an IP, the best Sony or Microsoft can hope for is a timed exclusivity contract, and for any game with even decently popular worldwide appeal, it will go multiplat whenever said contract expires.
The only exception to this so far is MGS4, which I assumed was going to be announced for 360 this past E3. I can only assume MGS4 staying exclusive is a result of a number of unique factors - probably a bit of fanboyism from Kojima, and probably because of the insane engine they developed for the game. Five installs. I mean seriously wtf. Porting that would in all likelihood be a major PITA.
BioWare and EA have nothing in common with Konami and Kojima Productions in this regard, and even then the Metal Gear franchise went multiplat post-MGS4. EA of all companies owns Mass Effect, and the franchise going multiplat is a no brainer.
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