Blu-Ray outsells HD DVD 79:21 week ending 11/04

[Delusional]

(pretending to be dwight schrute from The Office)

Fact. 300 is not the highest selling HD in the first week, Transformers is (depends who you believe. If you believe Sony's 130k, you might as well believe Paramount's 190k).

Someone said no way 40k Transformers sold in the 3rd week. Two thoughts. 1) Sony overstated the 130k, or 2) Transformers DID sell over 40k.

Anyways, back to topic. These Nielsen charts are not complete.

Fact. They do not include Walmart numbers.

Fact again. Last Friday, walmart + bestbuy + circuitcity + etc. sold over 90,000 stand alones, of which walmart sold approximately 60k. They had additional promotion going on which each HD DVD was only $14.99. Most stores allowed most, if not all to sell for $14.99. Many who did not get the HD-A2 also flocked to buy the HD DVDs. It is safe and conservative to presume that on average, for every person who bought an HD-A2, there should be an average of 2 HD DVDs walking out the door at the same time. 60,000 x 2 = 120k HD DVDS unaccounted for. If you want to be conservative, sure, take 1 HD DVD per person (including people who went there for HD DVDs only), and that's still a minimum of 60,000 HD DVDs unaccounted for just for that SINGLE day.

Nielsen numbers without walmart numbers really doesn't tell all that's going on. This is just an analysis (which is very common at consulting firms to take information and turn it into something for marketing usage). But believe whatever you want, even if it's not the whole story. :)

BTW, Home Media Magazine does not equal VideoScan. Nielsen VideoScan is ONE partnership.  Home Media Magazine was the one to just list the Nielsen VideoScan data/numbers in their magazine.