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2 points:

1. The PS3 was designed by sony to first win the format war for Blu ray and then to propel is usage. I think that Sony made the PS3 as cheap as it could and still make the console good enough to be a good Blu ray player, games console, etc. I reallly dont think that they went overboard at all, considering that they were putting in some new technology and have gotten the cost down to the level that they have.

2. I think that the pricing for the PS4 will probably be anywhere from $3-$500. Sony has floated the idea of making the next console an evolutionary - nonradical-- step up, to the developers supporting the playstation brand, which in recessionary times is probably a wise idea.