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Mitsurugi said:
I don't understand whats so difficult and intimidating about using a controller. If people can learn to use cell phones, keyboards and digital cameras with dozens of tiny or oddly placed buttons then whats so complicated about 4 colored buttons (Xbox 360) or 4 simple shapes (PS) or 2-4 top buttons. Unless they don't know left from right, are color blind and have poor hand-eye coordination, using a control should be dirt simple.

You completely miss the point.

While it's true they can learn to use a universal remote to control the TV, DVD, VCR, Home Theater, etc. Asking why thay feel so turn off by a PS3 or Xbox360 controller with this statement alone is not teh answer.

Consumers are willing to learn to use an input device when one of the conditions is met:

  1. It's parts of their job and they will get fired if they don't learn
  2. It will make their daily jobs easier (job as an universal expression, not just work, i.e. cleaning)

I know many people with fully featured phones and other devices that don't really know how to use them copmpletely, they are not willing to learn because of the "complicated" thing and just want something done, even though they acknowledge that using those features they can get much better results.

For a console, even though a game looks pretty fun, mainstream consumers don't want to sit down and learn control combinations to get actions done in the game. They are more used to one button = one action and not the combination that many games have. It's not just the software, it's the controller. If the purpose of a game is to have fun, then fun must be simpe to achieve to everyone.