| Chadius said: The "Wii60" term was an excellent marketing stroke from Microsoft. It made them look like they weren't competing with the Wii while pumping their price advantage over the PS3. |
I have said it before and I'll say it again: Peter Moore is a genius.
He said from the beginning that he didn't mind if people bought a Wii just as long as they also bought a 360. For the hardcore gamer who follows such things, he turned it into "choose between the 360 + Wii or the PS3." Obviously almost anyone would choose the former (aside from "the 5 million PS fanboys who will buy the PS3 even if there are no games" that Sony spoke of).
We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai
It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick
