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blu-ray's best time to capitolize on the market was early on when both players were expensive. with the slow start of the ps3 they failed to really pull ahead of hd-dvd to make themselves look like a true winner. right now is the absolute best time for hd-dvd when they have a significantly cheaper player on the market. i'm guessing that have about a 1 year window to try and claim victory before blu-ray comes down in cost enough to neglect that advantage. So really, i see it as anyones game still but blu-ray lost out on round 1, let's see how round 2 goes.