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ctalkeb said:

I think the consensus is more like "a company making product "a" is a company making product "a", even if they also make product "b"".

As for Trip Hawkins, I suggest you just read the Wikipedia article and you'll understand what I mean.

Yeah, but that still doesn't make them a product "a" company.

I can't find anything in wikipedia referencing trip's thoughts on having several identical game consoles being bad for customers.