Kasz216 said:
Here's the thing. I think Hilary Clinton would of did that as well. Pretty much anybody not George W Bush or seen as him would of did that. It feels like George W Bush was such a disaster that the next guy gets an award just for not being him. Since nothing he's done has reached a level of other Presidents not named George W Bush or like... James Buchanon or something. |
I honestly don't think Clinton could have. The whole reason Obama beat Clinton was because he was capable of projecting a positive message of hope and change and making it sound genuine and inspirational. Clinton's attempts to be emotional and passionate just came across as contrived and disingenuous. Clinton just looked like a change from a Republican power elite family to a Democrat power elite family.
I don't think that any ol' schmuck could have repaired the reputation and respect that Bush Jr. cost the US so quickly and effortlessly as Obama has. It's not just his party and policies which did the trick, it's a combination of so many factors, including his oratory, his charisma, and yes, even his name and skin colour. His demeanor contrasts Bush's so starkly that he presents to the world a clean break from Bush's unilateralism and aggression, even though he's perpetuating so many of his predecessor's contentious policies.
You can call it a shallow rebranding, but things like tone, appearances, and symbols can make a very real difference in the world. Every marketing exec knows that. And Obama is one of the most powerful spokesmen for Brand America that we've seen in quite some time.

"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
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