The barbarians at the gate have far more to say about the price of the PS3 then does Sony itself. What Sony wants to do, and what Sony will have to do are two entirely different things. That said I never take the word of liars, and don't excuse them for lying. They have been caught red handed for lying about price cutting. Even up until two days before they do it, and in hindsight it is evident they have planned cuts many months in advance. So the word of a Sony exec is like trusting a pedophile to not strike again, because they promised not to.
What decides whether there is another price cut. The sales of the console plain and simple. Were Sony to have sold fewer then ten million consoles world wide by next March, and the competitions offerings were both approaching twenty million or surpassing that. Then Sony has little choice in the matter given their excessive production they will have to cut prices again, and take another large loss. Which is preferable then bottling up liquid assets in unsold consoles.
They have thrown the machine into overdrive, and now they have to hang on. They are committed, and cannot take their time to work into the market. Either they capture real market share, or they flounder out of the market. They made their choice many months ago. Even though they might not appreciate it. Their production methodology has forced a number of price cuts, and profit cuts this year along. Simply because they cannot stop the assembly line.
Sony might get what they want, but its not something they actually had control over to begin with. Reality is that they will have gotten lucky that they could have put off another price cut. Had the situation been the opposite they would have been forced into another one.
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