"unless you buy into both formats you're always going to be missing out on movies. As long as there's a split in the studios everyone who buys into an HD format and doesn't have both will be screwed."
Agreed. I can't "futureproof" my HDTV because I might pick the wrong player. Until the format is unified Customers Lose.
There is no such thing as a console war. This is the first step to game design.