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Kantor said:

Nintendo's business doesn't rise and fall based on how good their games are. MKWii and Super Mario Galaxy could suck and they would still sell a whole bunch. The entire Wii series would sell even if it was terrible. Games don't sell on quality, they sell on:

1) Brand name

2) Advertising/awareness

3) Word of mouth (which can stem from quality, but doesn't always).

I meant I want the customer perception of their game products to make or brake their business.