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look i bought gears for pc, i didn't have to pay 360 for it.
the moment 2 platfroms compete for sales, it's no longer exclusive.

the importance of exclusive it's because u can't get the game anywhere and you need the console.

you only can play killzone 2 on the ps3. or uncharted 2.

but i don't need a 360 to play  gears, halo 2, or left 4 dead.