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theRepublic said:

I'm having trouble finding the presentation as well, but I remember some of it and I found this http://ds.ign.com/articles/664/664482p2.html.

During the 8-bit generation, household penetration was 31%  The next generation was right around 30%  So was the next.  In fact, every generation has had right around 30% household penetration.  The only reason for growth in the industry is an increase in the number of households, and increasing popularity of duplicate ownership.  This is all for America only.

That is spin after a matter. I mean, revenue is what matters. If the market is more energized the lack of growth in terms of overall population is not that distressing, unless we're looking in the very long term where it is disturbing, which i suppose Nintendo could be doing, but the short-term revenue growth is enough for most.



Monster Hunter: pissing me off since 2010.