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This is so subjective...makes it hard to come up with anything but a popularity contest I would think.

To use what little objective (I use that word very loosely, I know) measures we have, , I'd argue that new IP wise, the Gears of War series will rank close to the combined metascores of Uncharted and will have sold (when all is said and done) significantly more units, and therefore is more deserving of the title best franchise this gen.

That is NOT going to be a popular answer I'd guess though. Plus if Modern Warfare 2 gets rated as high as I'd expect, the same criteria (combo of sales and meta score) could be used to define it as the best franchise...