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Seece said:
"we're very profit driven, we're interested in return on investment in a fairly short period of time."

So is Microsoft Tretton, and it's worked, the 360 hardware started making a profit from 2007.

Xbox came out in 2001, R&D comes from 2000, it took 7 years for the division to make a profit... SCE has shorter periods for return of investment, usually is one year, but with the PS3+Economy they're still losing after 3 years, if they make a profit this year, the next one or the one after that, it's still a shorter term than MS's EDD division (but a new record for SCE)...

Of course, Nintendo are the kings of profit...