Valve Spending 25 Million To Promote Left For Dead 2.

[letsdance]

Slimebeast said:

letsdance said:
You have no clue why the ad budget is so high Slime. Explain why the first ad budget was only 10 million. Is MS helping with the ad campiagn? Are they using the money they saved by having a fast dev cycle going towards the ad?

The first time budegt was lower cause it was a new IP. This time they adjusted the ad budget to a potential 3-4 million seller.

the budget is 2.5 times as much. I doubt they expect 2.5 times the sales. If they are going off of pre-orders they'll be sorely dissapointed. Sequels always have higher pre-orders. The reason L4D sold so well was word of mouth and good legs. If they are expecting the same legs they'll be dissapointed.