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Well, i'm pretty sure Ioi likely uses a mathmatical formula based on past history and trends to estimate about what percentage of the market each store "speaks" for on average to get the numbers as well.

Which is more like... your 3rd or 4th class in Statistics... or maybe earlier depending on what kind of major your stats class is in and which statistcal program you use.

Which do you use anyway Ioi? You don't painfully do it by hand i'm assuming. I perfer SAS, but I mean i've only used SAS, SPSS and like... Excell.