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goddog said:

http://en.wikipedia.org/wiki/Vertical_integration   general over view of a vertical business model.  

 

sonys own form would be the sony connect, various forms of walkmen, and music phones. sony despite being a media giant has been unable as of yet to match apples success using a myraid of products, this is another attempt to copy the formula to beat apple out of its niche. I will say the current playstation store is the best incarnation of a media store sony has put forth 

ok vertical business model I hear ya.

The problem isn't that sony sucks at it, but that Apple has Steve Jobs.

But he won't last forever.