I was really worried when I read the title and it had the word "art" in it, but you had some valid points and I agree with you. Its much easier for Activision to put out a new Guitar Hero which they know will sell a million or a Call of Duty which will sell multiple millions, then to try a new game.
I think EA is finally trying new things with their games like Dead Space and Mirrors Edge. I think they were both EA. But they still rely a lot on yearly sports franchises.







