To be fair, most games haven't got a ton of press coverage aside from DS games. Look even at SMG - very little hype.
Nevertheless, I am sure with a $20m IP in LO, they'll drop the cash to spend on good LO marketing.
Remember, LO has been in the Famitsu Most Wanted charts for about 1 year, in the top 10. For comparison, Halo 3 was #19 for about 10 weeks, and sold 60k first day.
Back from the dead, I'm afraid.







