solidpumar on 02 October 2009
I loved the "ads". And was successful since hit every major gaming news source, they even put the pictures with the Playstation 3 logo on it.
Even if wasn't Sony, was good and efficient advertising. Low on cost and the Internet trolls and goblins distributed free of cost.
Was viral. Is like a bad forgotten celebrity doing a bad reality show, even though the show might be bad,weird and crazy, it sure pushes their career forward.
The good thing is that Sony now harvest the pros of this thing being viral, but also is free of the backslash and PR crisis because they didn't do it themselves and was a fake.
Win Win. So good that perhaps is a lie it is fake, and was Sony plan all along. Genius.
