@ Quaid - I understand what you are saying ... but by the same argument - monthly top 10 is more or less irrelevant to NPD's paying customer - it is NPD data and becomes more valuable with less exposure ...
Maybe some marketing grunt at NPD sold the idea that the monthly data does have some intrinsic value and can be revenue stream on its own.
I just don't buy into the argument that the action was directed at VGC specifically. I find it much more plausible that NPD decided to keep their data to themselves - especially over the 4th quarter holiday - and go public on a quarterly basis to keep a public presence.
Regardless of the reasoning the quarterly discussions are going to be interesting to watch - especially when the variances are significant.
ioi - "I have always endorsed NPD and have always conceded that their figures are obviously far more accurate than ours ..." - Posted on: 06/14/07, 22:22
