room414 on 01 October 2009
| Grimes said: For all those people defending this ad, even Sony doesn't want anything to do with it. It was bad advertising and I'm glad Sony recognized this, even if some of the Sony faithful didn't. "This creative design did not involve and was never approved by Sony Computer Entertainment or Sony. This "mock campaign" was developed by BBDO Chile staff and was submitted to various creative competitions/festivals without prior notification or approval from SCE/Sony, and it is not representative of the views or advertising policies of SCE/Sony. BBDO Chile apologizes for using this creative concept without authorization or prior approval, and for its misrepresentation of the PlayStation brand and its values." http://www.engadget.com/2009/10/01/sony-says-nazi-ps3-ad-is-a-mock-campaign-and-not-real/ |
One of the comments from your link there:
"All the publicity, none of the blame. Sony has finally perfected their means of advertising."
lol
