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outlawauron said:
I read in an article that Toshiba was losing near $500 on this player!!

I don't how many movies you sell. Thats desparte.

Link: http://gizmodo.com/gadgets/format-war/every-99-hd-dvd-player-losing-500-319172.php

That article quotes iSuppli from 2006.  As we all know, high def components have become drastically cheaper since then.  The diodes alone have dropped nearly $200.  There's no question that Toshiba is taking a bath on these units, but not to the tune of $500 apiece, and probably not even half that.