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Grey21 said:

These advertisements might make you stop and observe it more closely but when your done looking then your still nothing wiser about the PS3. Unless you didn't know the ''PS2'' had got a successor then these commercials don't really do anything. Maybe some more brand awareness but I think people are aware of the PS3. But now that they lowered the price they should make them aware of the new 'low' price.

These ads are obviously old but I never expected more from Luke Plunkett; he does everything just to make the PS3 (and Wii, to some extent) look bad.

You can see that the ads use the old spider-man (PLAYSTATION) font rather than the new PS3 logo. These ads were created for some specific European markets.