Sony- Desperate or Aggressive

[cowbourne]

EnosStory said:

kn said:
This is "agressive" behavior by Sony to get consoles sold. Cutting the price of their various SKUs as well as ramping up marketing is aggressive. Period.

On the other hand, Toshiba is doing the same thing with their HD-DVD players but apparently their acts are acts of desperation and not agression.

I'm at a loss to tell which is which so I can't help you.

losing more $ on hardware then the revenue it brings in = desperate.
losing $100/150 on a $600 product to sale more = agressive.

Very simple unless your pro bais towards MS side of things.

 You basically said the same thing, but your bias leads you to two different conclusions.  We don't know if Toshiba or Wal-Mart were taking the loss on the $100 A2's.  We do know, however, that Sony is taking a loss on every PS3 that is sold.

 If Toshiba is footing the bill on the losses for the A2, then it's the exact same thing.  They are both losing money to sell a product.  There is no difference whatsoever.  If Toshiba is desperate, then Sony is desperate too.  Your differentiation does not make sense at all, because they are, again, the exact same scenario.  Hopefully you can see this fallacy in your little argument.