Our first game is Joe Danger aimed at XBLA/PSN/PC just as soon as it feels right, let’s say Spring next year.
You are Joe Danger, the world’s most determined stuntman. You live to thrill the crowd and break World Records. Take on your friends or race against your rivals – the reckless “Team Nasty”. You laugh in the face of danger, and it laughs back, as you bounce from boulder to boulder, on fire, towards that pile of mousetraps. Freeze the game at any point and edit your level however you want it. Once you are finished, share the joy.
Joe Danger aims to recreate the childish joy of the first time you took a toy motorbike, doused it in lighter fluid, lit it, and launched it at high speed over your carefully constructed ramp out a second story window, while all the kids in the neighbourhood cheered below.
We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai
It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick
